Instead of searching for the most obvious or popular mobile home park deals—the “Titanics”—we should focus on finding the smaller, less noticeable signs—the “footprints” and “debris” that lead us to those hidden gems.
Just like Robert Ballard’s original mission wasn’t to find the Titanic but to locate lost nuclear submarines, our strategy should involve looking for the subtle indicators that others might overlook. Ballard found the Titanic because it was flanked by those submarines—he wasn’t initially searching for it directly.
In our search for mobile home parks, we should use this approach. Instead of chasing after highly competitive properties, we can look for the “debris field”—the smaller, less obvious signals in the market. These might include distressed properties, overlooked areas, or parks with potential that others have dismissed.
When we identify these signs, it’s like being in the right place at the right time, just as Ballard’s unmanned submersible finally detected the Titanic in the dead of night. By focusing on the overlooked and the undervalued, we increase our chances of discovering that hidden “Titanic” of a deal—one that others might have missed simply because they weren’t paying attention to the less obvious clues.
And when we finally uncover that opportunity, the realization will hit just as hard—turning a simple search into a moment of triumph.
