1. Charge Like a Rhino: We don’t just slap a price tag on our services—we charge a premium. Why? Because it allows us to do things others can’t even dream of, ensuring our clients’ success. We deliver more value than anyone else, and when the time is right, we make sure our clients pay for it—but only a fraction of what they actually gain.
2. Value Over Price: Our clients aren’t just getting a service; they’re getting a bargain. The gap between what they pay and the value they receive is so wide, it’s like charging peanuts for a golden rhino. This keeps the virtuous cycle going: we charge more, we deliver more, and everyone walks away with more.
3. Winning the Rhino Race: Our communities stay competitive, rake in the most money, and always have the latest and greatest systems in place. And why? Because we’ve got the support and resources to make sure they do. We’ve made plenty of mistakes, but our pricing strategy isn’t one of them.
4. Profit is the Rhino’s Lifeblood: The truth is, most businesses are suffocating because they’re underpricing. Profit is the oxygen that fuels growth. If you want to charge like a rhino and make a real impact, you’ve got to raise your prices, not lower them.
5. Creating Value is Key: To charge what we do, you’ve got to offer tremendous value. And that’s where we’re headed next—learning how to make your value roar louder than your price.
